Raccoon Holdings, Inc. (“Raccoon”) announces that it has decided to enter into a business partnership agreement with Advantage Partners, Inc. (“Advantage Partners”) at the meeting of the Board of Directors held on November 28, 2025. With “making corporate activities more efficient and convenient” set as its corporate philosophy, the Raccoon Group operates multiple infrastructure services for business-to-business transactions, specifically offering three services: “Super Delivery,” an e-commerce site connecting apparel and miscellaneous goods manufacturers with small and medium-sized retailers; “Paid,” a settlement agency service for deferred payment transactions between companies; and “URIHO,” a receivables guarantee service that pays accounts receivable on behalf of the counterparty when accounts receivable go uncollected. Each service has established its position as a pioneer in the industry, and Raccoon provides BtoB services by understanding customers and leveraging proprietary data infrastructure.
Raccoon announced its “Mid-term Management Plan” for the fiscal years ending April 30, 2026, to April 30, 2028, focusing on the theme of “Growth of each service by leveraging customer needs and improvement in LTV through conversion to Group customers,” and setting out the “Raccoon BtoB Network” concept as a group management policy. The Concept redefines customers of each service as shared customers of the Group and promotes development of services across the Group, including those operated by partner companies, enabling customers to use a wider range of services, driving network expansion, and promoting cross-selling to achieve sales growth. To expand its service lineup, Raccoon is considering launching new businesses, as well as capital and business partnerships involving M&A, minor investments, and non-capital partnerships, aiming to eliminate inefficiencies for small and medium-sized enterprises, its main customers.
Under these circumstances, and as announced in the “Notice Regarding 18th Series Share Acquisition Rights and 2nd Series Unsecured Convertible-Type Bonds with Share Acquisition Rights to be Issued through Third Party Allotment,” Raccoon has selected Advantage Partners, which has a track record of providing strategic advice to listed companies, as a partner expected to provide financing and advanced management support in areas such as business expansion through M&A, growth in the EC and Financial businesses, and strengthening management control, thereby contributing to enhancement of corporate value. Raccoon plans to issue the 18th Series Share Acquisition Rights and 2nd Series Unsecured Convertible-Type Bonds with Share Acquisition Rights to the special purpose entity in which Advantage Partners? fund invests and has entered into a Business Partnership Agreement as of today.
By utilizing Advantage Partners? know-how, Raccoon will promote examination and implementation of measures to improve corporate value. The partnership will provide support for growth in the EC and Financial businesses through KPI management, advertising, and sales activities; strengthening management control including talent recruitment and holding company functions; promotion of M&A and partnerships; and other agreed services.
Advantage Partners, Inc., located at Toranomon Towers Office, Tokyo, with representative directors Taisuke Sasanuma and Shinichiro Kita, is a management consulting firm established on December 17, 1992, with capital stock of 48,875 thousand yen and wholly owned by Advantage Partners Pte. Ltd. There are no capital, business, or human relationships between Raccoon and Advantage Partners, and the partnership is not applicable to related parties. The Board resolved to enter into the agreement on November 28, 2025, the agreement date is November 28, 2025, and the partnership is expected to commence on December 17, 2025.
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