Slowing down becomes marketers’ secret weapon in the AI speed race

Slowing down becomes marketers’ secret weapon in the AI speed race

The advertising industry has spent 2025 accelerating toward automation at unprecedented velocity. LiveRamp introduced agentic orchestration on October…

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Marketers: The key to unlocking circular economy competitive advantage

Marketers: The key to unlocking circular economy competitive advantage

For years, consumers have been clamoring for a more circular economy, keen to find ways to…

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China’s marketers work with average of 12 agencies for competitive edge | Analysis

China’s marketers work with average of 12 agencies for competitive edge | Analysis

In China, marketers work with an average of 12 different agencies to address their marketing needs.…

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